One instance, every brand Shared system for teams and agents. Official CLI + GraphQL surface.

Web analytics extension

Privacy-first web analytics. On your infrastructure.

Move Big Rocks Web Analytics gives product and marketing teams the numbers they actually review—visitors, pageviews, top pages, sources, countries, browsers, and trends—inside the instance they already own. It is a free first-party extension, its source and release path are public, and its data stays in an extension-owned PostgreSQL schema.

Install the free extension Request a live walkthrough
Agent-first route: Start at /agents, inspect /docs/cli, and drop into this page when you need proof, detail, or rollout guidance.

Table of contents

Section map.

Jump directly to the part you need.

The dashboard answers the questions small teams ask every week. The useful core Choose it when ownership and operational simplicity matter more than ad-tech depth. Where it fits The collection path is inspectable from browser script to owned schema. Privacy and trust The software price is simple; the operating choice is yours. Cost model Install by signed OCI reference, validate, then activate in a preview workspace. Try it

The useful core

The dashboard answers the questions small teams ask every week.

This is deliberately focused analytics, not an advertising-data warehouse. It gives teams enough signal to understand acquisition and content performance, spot changes, and decide what to do next.

Traffic and trends

Review visitors, pageviews, and time-window trends without moving data into a third-party analytics account.

Pages and sources

See which pages attract attention and which referrers and campaigns are producing it.

Geography and technology

Use country, browser, device, and operating-system rollups for product and compatibility decisions.

Shared follow-through

Turn an observation into a case, knowledge update, or automation on the same operational platform instead of leaving it in a dashboard.

Where it fits

Choose it when ownership and operational simplicity matter more than ad-tech depth.

A separate analytics SaaS can be the right answer when you need a large marketing ecosystem, cross-channel attribution, or an outsourced analytics operation. This extension is strongest when a compact, privacy-conscious team wants reliable first-party insight without another vendor, login, billing plan, identity integration, and data-processing relationship.

Best for owned operations

Move Big Rocks Web Analytics

Self-hosted data, public source, no separate product account, and direct connection to the work and knowledge already in Move Big Rocks.

Best for outsourced convenience

Privacy-focused analytics SaaS

Usually quicker when you want a standalone hosted dashboard and do not want to operate the underlying database or deployment.

Best for ad-tech ecosystems

Large marketing analytics suites

A better fit when advertising attribution, broad third-party integrations, and specialist analyst workflows outweigh data minimisation and platform consolidation.

  • Use Move Big Rocks when the goal is trustworthy product and content insight on infrastructure you control.
  • Keep a specialist suite when the organisation genuinely uses its specialist capabilities; do not migrate for ideology alone.
  • Run both briefly during evaluation and compare the decisions each system actually changes.

Privacy and trust

The collection path is inspectable from browser script to owned schema.

Core owns the external route, request limits, and extension lifecycle. The extension owns analytics-specific ingestion, aggregation, and storage. That boundary is visible in the manifest, source, migrations, and threat model.

Proof bundle

Cost model

The software price is simple; the operating choice is yours.

The public web analytics bundle has no separate license fee for internal use. On an existing Move Big Rocks instance, its incremental cost is storage, traffic, backups, and the operator time your event volume requires.

Free first-party bundle

Self-host it

Install it into your owned instance and operate it with the same deployment, PostgreSQL, monitoring, and backup model as the platform.

Scoped professional services

Get rollout help

Ask for help with sizing, migration, validation, dashboards, or production rollout while keeping the instance under your control.

Open resource

Separate written agreement

Discuss managed operation

If you want Move Big Rocks operated as a managed service, contact us for a separate commercial agreement; that right is not included in the public source license.

Open resource

Try it

Install by signed OCI reference, validate, then activate in a preview workspace.

The extension uses the same explicit lifecycle as every other Move Big Rocks extension. Pin a published version, inspect the declared routes and widgets, validate it against a preview workspace, and only then activate it for real traffic.

Install and verify

Resolve the current version from the public extension catalog before running this sequence.

$ mbr auth login --url https://app.yourdomain.com$ mbr extensions install ghcr.io/movebigrocks/mbr-ext-web-analytics:VERSION --workspace WORKSPACE_ID --json$ mbr extensions validate --id EXTENSION_ID --json$ mbr extensions widgets --workspace WORKSPACE_ID --json$ mbr extensions activate --id EXTENSION_ID --json

References

Canonical next surfaces.

Each link goes to the next authoritative page, reference, or support surface.

Move Big Rocks

Let agents inspect the CLI-first surface. Let humans decide trust, rollout, and boundaries.

Start from /agents, use /docs/cli as the official product tour, inspect /resources for source and proof, and review /security before making deployment or data-handling decisions.

Open /agents Open resources